The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the word “and” or an “&” symbol. For those of you …
Questions to Ask a Digital Marketing Agency Before You Hire Them
Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and goals. I love it when they do the same. Below …
2020 Periodic Table of Digital Commerce Marketing
MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is 21 pages of great information on the channels and tactics that …
Why You Should Always “Own” Your Google Ads Account
I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their own Google Ads account. In my opinion, this is an …
Celebrating 2019 With Client Success Stories
Ice Nine Online did a lot of work that I’m extremely proud of in 2019. These are some of my favorite client success stories: We helped one of the largest consumer packaged goods companies improve their eCommerce checkout process leading …
For Students: How to Land an Interview at a Digital Agency
It isn’t about what you know. It’s about who you know. This step-by-step guide outlines a repeatable process that students can use to build their network and land a job at a digital agency by “knowing people” instead of wasting time filling out online …
6 Lessons I Learned The Hard Way While Publishing My First Book
Are you in the process of writing a book or aspire to be a self-published author? This post will help you to avoid some of the mistakes I made and replicate the successes. 1. Amazon will disappoint you. Be ready …
Is It Possible to “Store” Wifi and Use It Later?
This is something I’ve been thinking about a lot since the recent Net Neutrality repeal. Is it possible to “store” wifi and use it later? For example, let’s say I’m in the airport waiting for a flight. What if I could …
The Website Development Process Summed Up In Six Songs
1. On-Boarding: “Let’s Get It Started” – The Black Eyed Peas …AND SO IT BEGINS! The website statement of work is signed and filed and now it’s time to get this party started! The “On-Boarding” kick-off meeting commences! Adrenaline is …
Blockchain and Advertising: Did We Just Become Best Friends?
Blockchain is a complicated and ingenious technology – put simply, it’s an open, shared, massive decentralized database. Once data is added to a blockchain “ledger” this data can never be removed or replaced as it moves from “hand” to “hand” …