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  • Home
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    • Web Design & Development
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    • Online Marketing
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Web Business Tips Blog Posts

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The Synergy of WordPress, SEO, and Online Ads: Why a Specialized Agency is Key

In Matt's Musings, Search Engine Optimization (SEO), Web Business Tips, WordPress by Matt ChieraJune 7, 20241 Comment

Jumplinks Having a WordPress website is just the beginning in today’s digital landscape. To truly maximize your online presence, it’s essential to integrate Search Engine Optimization (SEO) and online advertising into your strategy. Hiring a digital agency that specializes in …

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Checklist For Transitioning To A New Digital Agency

In Web Business Tips by Matt ChieraFebruary 20, 20241 Comment

Thinking about changing your digital agency? It’s a big move, but it doesn’t have to be overwhelming. In this blog post, we’ve put together a straightforward checklist to help you transition smoothly to a new digital agency, from assessing your …

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The Hub & Spoke Approach: Turbocharging B2B Content Marketing

In Digital Marketing Education, Web Business Tips, WordPress by Matt ChieraNovember 28, 20231 Comment

B2B businesses must constantly adapt and refine their content marketing strategies to stay competitive. One strategy that has worked exceptionally well for Ice Nine Online‘s B2B clients is the Hub & Spoke content marketing model. This approach offers a structured …

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5 Technical SEO Tips for WordPress Websites in 2023

In Search Engine Optimization (SEO), Web Business Tips by Matt ChieraJanuary 3, 202319 Comments

WordPress is a great platform. It hasn’t become the dominant content management system on the web by accident – it has taken that place because it is powerful, versatile, and relatively easy to use after a short learning curve. Of …

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The Comprehensive Guide to Rebranding Your Company Online

In Digital Marketing Education, Marketing, Search Engine Optimization (SEO), Web Business Tips, Web Design and Development by Matt ChieraOctober 3, 20215 Comments

So you’ve decided to rebrand your company. To keep your SEO value, retain your audience, and not confuse your customers and staff there are a few things that need to happen. This post covers important items to implement prior to …

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How to Change Your Business Name on Social Media Pages

In Web Business Tips by Matt ChieraAugust 12, 2021Leave a Comment

Need to change your business name and handle on popular social media networks like Twitter, LinkedIn, Instagram, and Facebook? This post includes simple step-by-step instructions to change your brand name and username. Facebook: From your News Feed, click Pages in …

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35 Alternatives to the Adobe Creative Cloud

In Web Business Tips by Matt ChieraFebruary 17, 2021Leave a Comment

In 2019, Adobe decided to discontinue its smaller price plans and in lieu of forcing everyone to use Creative Cloud. This shift has understandably angered Adobe customers. Adobe users have also been posting on social media about how they have …

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Questions to Ask a Digital Marketing Agency Before You Hire Them

In Web Business Tips, Matt's Musings by Matt ChieraFebruary 9, 2021Leave a Comment

Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and goals. I love it when they do the same. Below …

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JavaScript Code That Automatically Updates The © Year In Your Website’s Footer

In Web Business Tips by Matt ChieraJanuary 14, 2021Leave a Comment

We’re over two weeks into 2021 and I know some of you haven’t changed the © date in your website’s footer yet. Here’s a JavaScript snippet that automatically updates the year. Add the code below (or replace the current © …

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Photoshoot Shot List for a B2B Website

In Web Business Tips by Matt ChieraMarch 12, 20201 Comment

Planning a photoshoot to update your B2B website and marketing materials? Here’s a shot list to get you going in the right direction: Confidence shots – “wonder woman” pose, dancing, pride, open arms, smiling Eye gaze – team member(s) looking …

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