Big news for retailers with 2+ locations who use Google Analytics! The beta is now open for Google Signals, which allows you to track in-store visits as a conversion in …
How To Use The Google Campaign URL Builder
The Google Campaign URL Builder is an important tool. It allows you to manually tag campaigns so that you can view their performance in Google Analytics. Note that you do not …
The Comprehensive Guide to Rebranding Your Company Online
So you’ve decided to rebrand your company. In order to not lose your audience, keep your SEO value, and not confuse your customers and internal team there are a few …
How to Use Google Analytics Multi-Channel Funnels to Get More Sales
There’s a multitude of online touchpoints your customers can engage with to reach your business. Therefore, it can be difficult to tell what your best traffic sources are and where …
What is googleadservices.com in Google Analytics?
From time to time an interesting “referral” source in Google Analytics like googleadservices.com bears some investigation. First, googleadservices.com is not spam. If you see referral traffic (and for me, conversions) coming from googleadservices.com, I’d recommend not …
Video: What is the value of Google Analytics to Attorneys?
Matt answers the question “What is the value of Google Analytics to Attorneys?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for …
5 Activities to Jump-Start Your Digital Marketing
1. Perform keyword research over a minimum of 5,000 keywords to identify the ideal keywords for SEO optimizations and Google Ads targeting. Process: Log in to Google Ads > Tools …
Google Analytics is Now Automatically Filtering Spam!
This is great news for anyone who uses Google Analytics. Spam traffic in Google Analytics has always been an annoying issue for digital marketers. Referral spam works like this: there are …
How to Create Brilliant Website Reporting With Little Effort
Google Analytics is a powerful platform to analyze your website’s traffic data, however creating custom dashboards to track key metrics requires a lot of know-how and time. However, there’s a …
How to Set Up Google Analytics for Your Website
Setting up Google Analytics, which allows you to track the key metrics related to visitors and conversions on your website, can seem like a daunting task to people with no …