Solution: LinkedIn’s Link Preview Metadata Caching Issue

Do you have a URL that you posted on LinkedIn but the wrong metadata (e.g. post image, title tag, meta description) is showing up? This is due to how LinkedIn caches link data.

Because of how LinkedIn’s caching system works, sometimes you have to “trick” LinkedIn into “thinking” that your page is a brand new page in order for things to appear how you want them to.

Here’s the fix:

1. Add your link to a URL-shortening tool like bit.ly.
2. Post the shortened URL to LinkedIn in “Start a post” and then delete it.
3. Now you can post the full URL to LinkedIn and your new metadata will show up!

A simple fix for an annoying caching issue.

About the Author

Matt Chiera

Matt Chiera is Founder & Principal Consultant at Ice Nine Online. Since forming the company in 2014, he’s helped Ice Nine Online’s clients generate millions of dollars in revenue from digital marketing. Matt taught digital marketing strategy and tactics at the Tribeca School’s Digital Professional Institute. Matt’s book “Digital Marketers Sound Off” has been ranked as the #1 book in the Web Marketing category on Amazon.