Do you have a URL that you posted on LinkedIn but the wrong metadata (e.g. post image, title tag, meta description) is showing up? This is due to how LinkedIn caches link data.
Because of how LinkedIn’s caching system works, sometimes you have to “trick” LinkedIn into “thinking” that your page is a brand new page in order for things to appear how you want them to.
Here’s the fix:
- Add your link to a URL-shortening tool like bit.ly.
- Post the shortened URL to LinkedIn in “Start a post” and then delete it.
- Now you can post the full URL to LinkedIn and your new metadata will show up!
A simple fix for an annoying caching issue.
About the Author
Matt Chiera
Matt Chiera is the Founder and Principal Consultant at Ice Nine Online. Since establishing the company in 2014, he has been instrumental in helping clients generate millions of dollars in revenue through digital marketing. Matt is deeply involved with clients on a day-to-day basis, adopting a consultative and educational approach. Before Ice Nine Online, Matt held director-level marketing roles.
His extensive expertise is also shared through his experience teaching digital marketing strategy and tactics at the Tribeca School’s Digital Professional Institute. Additionally, Matt is the author of "Digital Marketers Sound Off," which has ranked as the #1 book in the Web Marketing category on Amazon. Matt received formal training in digital marketing and communications at the prestigious University of Chicago.
