Solution: LinkedIn’s Link Preview Metadata Caching Issue

In Web Business Tips by Matt ChieraLeave a Comment

Do you have a URL that you posted on LinkedIn but the wrong metadata (e.g. post image, title tag, meta description) is showing up? This is due to how LinkedIn caches link data.

Because of how LinkedIn’s caching system works, sometimes you have to “trick” LinkedIn into “thinking” that your page is a brand new page in order for things to appear how you want them to.

Here’s the fix:

  1. Add your link to a URL-shortening tool like bit.ly.
  2. Post the shortened URL to LinkedIn in “Start a post” and then delete it.
  3. Now you can post the full URL to LinkedIn and your new metadata will show up!

A simple fix for an annoying caching issue.

About the Author

Matt Chiera

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Matt Chiera is CEO of Ice Nine Online, an award-winning full service digital marketing agency in Chicago. Matt is also Digital Director (contract) for enterprise advertising agency The Well and former Head of Business Development for award-winning search marketing agency Perfect Search Media. He's the author of the bestselling book "Digital Marketers Sound Off," published June 2018.

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