Do you have a URL that you posted on LinkedIn but the wrong metadata (e.g. post image, title tag, meta description) is showing up? This is due to how LinkedIn caches link data.
Because of how LinkedIn’s caching system works, sometimes you have to “trick” LinkedIn into “thinking” that your page is a brand new page in order for things to appear how you want them to.
Here’s the fix:
- Add your link to a URL-shortening tool like bit.ly.
- Post the shortened URL to LinkedIn in “Start a post” and then delete it.
- Now you can post the full URL to LinkedIn and your new metadata will show up!
A simple fix for an annoying caching issue.
About the Author
Matt Chiera is the Founder and Principal Consultant at Ice Nine Online, a Chicago-based B2B digital marketing agency he established in 2014. Over more than a decade, he has helped clients generate millions of dollars in revenue across SEO, paid media, web development, and marketing strategy. Before founding Ice Nine Online, Matt served as a Director at Perfect Search Media, one of Chicago's pioneering search marketing firms. He has taught digital marketing courses at the Digital Professional Institute, published Digital Marketers Sound Off (ranked the number one Web Marketing book on Amazon), and holds formal training from the University of Chicago and Stanford University's Technology Entrepreneurship program. Ice Nine Online has earned recognition through the dotCOMM, MUSE, and Web Excellence Awards.
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