5 Review Websites Your Business Should Take Advantage Of

In Search Engine Optimization (SEO), Web Business Tips by Matt Chiera

1. Glassdoor

When someone searches for your company in Google, your Glassdoor listing likely shows up on the first page…if you have any reviews. A high Glassdoor rating helps for hiring, can increase traffic to your website, and creates a positive online brand image for your company.

2. Google My Business
Google My Business accepts most reviews into your overall score. So even people reviewing your company 5 stars, without any other feedback, does typically positively impact your rating. Right now, Google My Business one of the easiest platforms to receive and display positive reviews.

Facebook reviews are now pulled into your Google My Business listing. Not only will people visiting your Facebook page see your reviews, they will also show up in Google’s search results.

4. Better Business Bureau
BBB is a bit of a double-edged sword. It is pay-to-play, however, your listing typically does show up in Google and it can help your brand to be rated A+. Also, if you do sign up you can use your A+ BBB Rating as an ad extension in Google Ads ads.
5. Trustpilot
Trustpilot is pay-to-play. Trustpilot helps you to collect, integrate and distribute real customer reviews. One of their features is that they provide custom email templates that allow you to tailor your invitation messages to customers in your brand’s tone and voice. Trustpilot also provides review-statistics along with the ability to embed your Trustpilot reviews on your website and 3rd parties like Facebook.
About the Author
A man with short brown hair and a beard, wearing a maroon zip-up sweater, smiles at the camera outdoors with greenery and a brick wall in the blurred background.

Matt Chiera

Matt Chiera is the Founder and Principal Consultant at Ice Nine Online, a Chicago-based B2B digital marketing agency he established in 2014. Over more than a decade, he has helped clients generate millions of dollars in revenue across SEO, paid media, web development, and marketing strategy. Before founding Ice Nine Online, Matt served as a Director at Perfect Search Media, one of Chicago's pioneering search marketing firms. He has taught digital marketing courses at the Digital Professional Institute, published Digital Marketers Sound Off (ranked the number one Web Marketing book on Amazon), and holds formal training from the University of Chicago and Stanford University's Technology Entrepreneurship program. Ice Nine Online has earned recognition through the dotCOMM, MUSE, and Web Excellence Awards.

View Matt's LinkedInRequest a Consultation With Matt

Share this Post