On March 21st, 2019 I led a “Digital Marketing 101” workshop at Cushing in Chicago. These are some of the best tips and takeaways from the event. I covered a multitude of digital marketing topics focusing on “low-hanging-fruit” – the …
Have These Awesome Google Analytics Dashboards For Free
These Google Analytics dashboards take two minutes to install and will allow you to easily track your website visitors, social media performance, site speed, visitor behavior, mobile performance and more. You can even set them to automatically send to you daily/weekly/monthly so …
For Students: How to Land an Interview at a Digital Agency
It isn’t about what you know. It’s about who you know. This step-by-step guide outlines a repeatable process that students can use to build their network and land a job at a digital agency by “knowing people” instead of wasting time filling out online …
Ice Nine Online is featured on The Manifest’s 2019 list of the Top 100 Digital Marketing Agencies!
The Manifest’s mission is to gather and verify the hard data, expert insights, and actionable advice that you need to build your brand and grow your business – to provide the practical business wisdom that manifests in your success. Ice …
Using Google Ads to Drive High-Value People to Your Blog
Do you have great content on your blog but are having trouble getting people to view it? I have a solution that’s worked very well for me to get high-value people to read and engage with my blog content and …
The Difference Between “All Conv. Value” and “Conv. Value” in Google Ads
I’ve heard this question a few times from people with eCommerce websites: what’s the difference between “All Conv. Value” and “Conv. Value” in Google Ads? Typically this question stems from eCommerce marketers seeing different numbers for these two columns in …
Ice Nine Online Recognized as a Top 2018 Web Design Company by Clutch
In Clutch’s inaugural design press release, highlighting the best design firms around the United States, Clutch named Ice Nine Online as a top web design company in Chicago. Alongside some worthy competition, it’s an honor to be mentioned among such …
How to Track Store Visits in Google Analytics with Google Signals
Big news for retailers with 2+ locations who use Google Analytics! The beta is now open for Google Signals, which allows you to track in-store visits as a conversion in Google Analytics. This allows you to track which online traffic …
Step-by-Step: Optimizing Your Website for Voice Search
Voice search is growing at an exponential rate – analysts predict that 50% of all online searches will be voice searches by the year 2020. Here’s a step-by-step process to make sure you don’t get left behind: 1. Add FAQs …
How To Use The Google Campaign URL Builder
The Google Campaign URL Builder is an important tool. It allows you to manually tag campaigns so that you can view their performance in Google Analytics. Note that you do not have to use Google Campaign URL Builder for Google Ads campaigns, …