This is great news for anyone who uses Google Analytics. Spam traffic in Google Analytics has always been an annoying issue for digital marketers. Referral spam works like this: there are spammers out there that send out bots to crawl websites. …
Google’s Big Desktop Google Ads Update and My Tactic To Stay On Top
You may have noticed during your recent Googling that Google text ads are no longer displaying on the sidebar (also called “right rail”) on desktop computers. Google recently rolled out a significant Google Ads update with a few key features: No …
This Sentence Has Five Words
This short example from Gary Provost demonstrates what happens when a writer experiments with sentences of different lengths. It’s an exceptional one-minute writing lesson: This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. …
Video: What is Online Marketing?
Learn what online marketing is, tools you can use to market a business online, and how to start working with an online marketing agency.
Video: What is Responsive Website Design?
Learn about responsive web design, why responsive design is important, and how to get a mobile-friendly website for your business.
Omni-Channel Marketing is a Trend You Can’t Ignore
What is omni-channel marketing? The term “omni-channel” is an increasingly popular marketing buzzword, but it refers to an important shift in marketing: marketers now need to provide a seamless experience across every customer touchpoint. At it’s core, omni-channel marketing is viewing the …
5 Awesome Websites for Free Stock Photos
5. Unsplash – https://unsplash.com Unsplash offers free (do whatever you want) high-resolution photos. They offer 10 new photos every 10 days and the ability to subscribe to have new pics automatically sent to your inbox. 4. Morguefile – http://www.morguefile.com/ This …
How to Create Brilliant Website Reporting With Little Effort
Google Analytics is a powerful platform to analyze your website’s traffic data, however creating custom dashboards to track key metrics requires a lot of know-how and time. However, there’s a way to track the important data for your site without being …
Why is SEO Important?
The question of why SEO is important for businesses gets asked a lot. You may have heard the term “SEO” from your colleagues and other business owners about why it is beneficial for websites, but probably don’t know exactly how …
Apple’s App Analytics Beta is Finally Live!
I launched my iPhone app DecideGuide Chicago a little over a year ago. Until now the metrics App Developers had access to regarding their app and its usage was extremely limited. You could access high-level data like # of Downloads …