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Web Business Tips Blog Posts

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Why You Should Always “Own” Your Google Ads Account

In Google Ads, Matt's Musings, Web Business Tips by Matt ChieraFebruary 3, 20204 Comments

I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their own Google Ads account. In my opinion, this is an …

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The Quick and Easy Way to Set Up Contact Form Conversion Tracking

In Web Analytics, Web Business Tips by Matt ChieraJanuary 8, 2020Leave a Comment

Here’s a quick and easy way to set up contact form conversion tracking on your website via Google Analytics: 
 1. Create a new “thank you” page on your website. Add some text to the page like “Thank you for …

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What is WordPress Used For? Big Benefits for Small Businesses

In Web Business Tips, Web Design and Development by Matt ChieraOctober 23, 20191 Comment

Today, having a website isn’t an option for businesses of any type or size—it’s a must-have. When consumers go online to look for information about products and services, the websites that show up on the first page of search results …

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Should You Enable Smart Goals in Google Analytics?

In Web Analytics, Google Ads, Web Business Tips by Matt ChieraAugust 5, 2019Leave a Comment

I’ve had a few people ask me about whether or not they should enable “Smart Goals” in Google Analytics. Smart Goals were designed for Google Ads advertisers who don’t use conversion tracking so that they can optimize their campaigns via …

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How to Clear Your Browser’s Cache

In Web Business Tips by Matt ChieraJune 29, 20191 Comment

When you view a web page in your browser, the web page and its files are stored (cached) in your browser to make the page load quickly when you access that page in the future. If you’ve previously viewed a …

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Using Google Ads to Drive High-Value People to Your Blog

In Google Ads, Blog, Web Business Tips by Matt ChieraJanuary 14, 2019Leave a Comment

Do you have great content on your blog but are having trouble getting people to view it? I have a solution that’s worked very well for me to get high-value people to read and engage with my blog content and …

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How To Use The Google Campaign URL Builder

In Web Analytics, Marketing, Web Business Tips by Matt ChieraOctober 31, 2018Leave a Comment

The Google Campaign URL Builder is an important tool. It allows you to manually tag campaigns so that you can view their performance in Google Analytics. Note that you do not have to use Google Campaign URL Builder for Google Ads campaigns, …

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Why Is The Google Map On My Website Broken?

In Web Business Tips, Web Design and Development by Matt ChieraAugust 31, 2018Leave a Comment

You might have noticed that all of a sudden the Google Map on your website is broken. Google updated their Google Maps API and you now have to pay to use it. Google is currently offering a free $200 credit, …

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5 Review Websites Your Business Should Take Advantage Of

In Search Engine Optimization (SEO), Web Business Tips by Matt ChieraMay 10, 2018

1. Glassdoor When someone searches for your company in Google, your Glassdoor listing likely shows up on the first page…if you have any reviews. A high Glassdoor rating helps for hiring, can increase traffic to your website, and creates a positive …

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Solution: LinkedIn’s Link Preview Metadata Caching Issue

In Web Business Tips by Matt ChieraMay 8, 2018Leave a Comment

Do you have a URL that you posted on LinkedIn but the wrong metadata (e.g. post image, title tag, meta description) is showing up? This is due to how LinkedIn caches link data. Because of how LinkedIn’s caching system works, …

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