What is omni-channel marketing? The term “omni-channel” is an increasingly popular marketing buzzword, but it refers to an important shift in marketing: marketers now need to provide a seamless experience across every customer touchpoint. At it’s core, omni-channel marketing is viewing the …
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5 Awesome Websites for Free Stock Photos
5. Unsplash – https://unsplash.com Unsplash offers free (do whatever you want) high-resolution photos. They offer 10 new photos every 10 days and the ability to subscribe to have new pics automatically sent to your inbox. 4. Morguefile – http://www.morguefile.com/ This …
How to Create Brilliant Website Reporting With Little Effort
Google Analytics is a powerful platform to analyze your website’s traffic data, however creating custom dashboards to track key metrics requires a lot of know-how and time. However, there’s a way to track the important data for your site without being …
Apple’s App Analytics Beta is Finally Live!
I launched my iPhone app DecideGuide Chicago a little over a year ago. Until now the metrics App Developers had access to regarding their app and its usage was extremely limited. You could access high-level data like # of Downloads …
Everything You Need to Know About Google’s ‘Mobilegeddon’ Update
Google has announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” This is …
5 Essential, Free Digital Marketing Tools for Small Businesses
5. Google Analytics This is the quintessential tool to track where the visitors to your website is coming from, what happens when those people get there, and provides you with website data that will allow you to make better digital …
What is Remarketing?
This post explains Remarketing, the controversy surrounding it, and then I’ll show you a great way to use Remarketing to your advantage as a consumer. Remarketing explained Simply put, Remarketing is a form of digital advertising that allows advertisers to …
10 Awesome Websites for Entrepreneurs
https://www.join.me Join.me is a user-friendly, quick-loading, FREE screen-sharing tool. A great alternative to Google Hangouts or paid services like GoToMeeting, join.me allows users to click a link to instantly join a meeting, without needing to provide log-in credentials or downloading …
SEO Basics: 10 Essentials When Optimizing Your Site
1. Perform long-tail keyword research to identify the ideal keywords for SEO optimizations. A “keyword” is any word or phrase that someone types in to a search engine. The backbone of an effective SEO strategy is to identify the high …
How to Set Up Google Analytics for Your Website
Setting up Google Analytics, which allows you to track the key metrics related to visitors and conversions on your website, can seem like a daunting task to people with no coding or web knowledge. It’s actually quite easy. 1. Create …