Jumplinks: Introduction to WordPress Originally launched in 2003 as a humble blogging platform, WordPress has since evolved into a dynamic content management system (CMS) that now powers over 40% of the entire web. With its unmatched flexibility, user-friendly interface, and …
Why Googling Your Own Keywords Is Not a Good Indicator of Search Marketing Success
It can be tempting to Google your own brand name – or keywords related to your business – to identify if you’re doing a good job of promoting your business on Google. However, Googling your own keywords is not a …
How is Google Analytics 4 Different from Universal Analytics?
Tracking the performance of your website is the only way to know what’s working, what isn’t, and how you can improve moving forward. Google Analytics has long been the standard for tracking activity on your site, and that doesn’t seem …
The Comprehensive Guide to Rebranding Your Company Online
So you’ve decided to rebrand your company. To keep your SEO value, retain your audience, and not confuse your customers and staff there are a few things that need to happen. This post covers important items to implement prior to …
What is “Direct” Traffic in Google Analytics?
Google Analytics defines “direct” traffic as website visits that arrived on your site either by typing your website URL into a browser or through browser bookmarks. However, that really isn’t the full story. It could be people manually typing your …
The Quick and Easy Way to Set Up Contact Form Conversion Tracking
Here’s a quick and easy way to set up contact form conversion tracking on your website via Google Analytics: 1. Create a new “thank you” page on your website. Add some text to the page like “Thank you for …
Should You Enable Smart Goals in Google Analytics?
I’ve had a few people ask me about whether or not they should enable “Smart Goals” in Google Analytics. Smart Goals were designed for Google Ads advertisers who don’t use conversion tracking so that they can optimize their campaigns via …
What is “Competition (indexed value)” in Google Keyword Planner?
I’ve found some conflicting information about this online. Some people seem to think this has to do with how difficult it is to rank organically in Google for that keyword, however, it’s actually a metric to gauge competition in Google Ads …
Have These Awesome Google Analytics Dashboards For Free
These Google Analytics dashboards take two minutes to install and will allow you to easily track your website visitors, social media performance, site speed, visitor behavior, mobile performance and more. You can even set them to automatically send to you daily/weekly/monthly so …
How to Track Store Visits in Google Analytics with Google Signals
Big news for retailers with 2+ locations who use Google Analytics! The beta is now open for Google Signals, which allows you to track in-store visits as a conversion in Google Analytics. This allows you to track which online traffic …
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