I do a lot of Google Ads account audits for clients and prospective clients. Here’s a checklist of what I initially look for in an Google Ads account to determine low-hanging-fruit changes and initial optimizations to be made. This is a high-level checklist and …
Video: What is SEO and PPC?
Matt answers the question “What is SEO and PPC?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: Welcome everyone to Origination Station. My name is Steve Fretzin, I …
Video: How does one get value from Google Ads on Google?
Matt answers the question “How does one get value from Google Ads on Google?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: One of the things that you …
Video: How can attorneys drive leads through PPC?
Matt answers the question “How can attorneys drive leads through PPC?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: So Matt earlier you mentioned Pay Per Click, PPC, …
Video: What is the value of Google Analytics to Attorneys?
Matt answers the question “What is the value of Google Analytics to Attorneys?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: One of the mysteries of websites and …
Video: What should Attorneys look for in a digital marketing agency?
Matt answers the question “What should Attorneys look for in a digital marketing agency?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: We were talking about hiring somebody …