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Search Engine Optimization (SEO) Blog Posts

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SEO and PR: How to Establish a Symbiotic Relationship

In Search Engine Optimization (SEO) by Matt ChieraJuly 19, 2023Leave a Comment

The landscape of digital marketing is rapidly evolving, and at its intersection lie two powerful channels: Search Engine Optimization (SEO) and Public Relations (PR). Although the connection between the two might not be immediately apparent, they intersect in more ways …

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Adapting to Google’s AI: Predictions from a Seasoned SEO

In AI, Matt's Musings, Search Engine Optimization (SEO) by Matt ChieraMay 11, 20231 Comment

In the constantly evolving world of online search, Google continues to push boundaries by leveraging the power of artificial intelligence (AI). In Google’s I/O 2023 presentation, they showcased the latest iteration of Google’s generative AI-enabled search (ahem, question-and-answer) engine. How will …

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Why WordPress CMS Reigns Supreme for SEO-Optimized Websites

In Search Engine Optimization (SEO), WordPress by Matt ChieraMay 8, 20231 Comment

If you’ve ever built a website, you’ve probably heard of WordPress. It’s the most popular content management system (CMS) in the world, with over 40% of all websites built on the platform. But what is WordPress, exactly? How does it …

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5 Technical SEO Tips for WordPress Websites in 2023

In Search Engine Optimization (SEO), Web Business Tips by Matt ChieraJanuary 3, 202319 Comments

WordPress is a great platform. It hasn’t become the dominant content management system on the web by accident – it has taken that place because it is powerful, versatile, and relatively easy to use after a short learning curve. Of …

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Tactics: A Repeatable SEO Tactic to Get More Google Traffic to Your Website

In Search Engine Optimization (SEO) by Matt ChieraDecember 27, 2021Leave a Comment

Here’s a quick, easy, and repeatable process to get more Google traffic to your website: 1. Open Google Search Console for your website. 2. Go to the “Performance” tab. 3. Toggle on the “Average Position” selector. 4. Click on the …

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How to Build SEO Backlinks for B2B Companies

In Search Engine Optimization (SEO) by Matt ChieraOctober 27, 202110 Comments

There’s a lot to learn when it comes to SEO. If you allow yourself to go down a rabbit hole of ideas and opinions on this topic, you’ll be left with plenty of confusion and an endlessly long list of …

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The Comprehensive Guide to Rebranding Your Company Online

In Digital Marketing Education, Marketing, Search Engine Optimization (SEO), Web Business Tips, Web Design and Development by Matt ChieraOctober 3, 20215 Comments

So you’ve decided to rebrand your company. To keep your SEO value, retain your audience, and not confuse your customers and staff there are a few things that need to happen. This post covers important items to implement prior to …

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A Simple Explanation of Long-Tail Keywords

In Google Ads, Search Engine Optimization (SEO) by Matt ChieraAugust 1, 2021

Keywords are a key component of search marketing, but what is a long-tail keyword, and why are they important? First, a keyword (in the context of search engine optimization and marketing) is a word or phrase that someone types into …

Google Adds Regex to Google Search Console

In Matt's Musings, Search Engine Optimization (SEO) by Matt ChieraApril 8, 2021Leave a Comment

The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the word “and” or an “&” symbol. For those of you …

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Step-by-Step: Optimizing Your Website for Voice Search

In Search Engine Optimization (SEO) by Matt ChieraNovember 28, 20182 Comments

Voice search is growing at an exponential rate – analysts predict that 50% of all online searches will be voice searches by the year 2020. Here’s a step-by-step process to make sure you don’t get left behind: 1. Add FAQs …

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