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Search Engine Optimization (SEO) Blog Posts

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5 Technical SEO Tips for WordPress Websites in 2023

In Search Engine Optimization (SEO), Web Business Tips by Matt ChieraJanuary 3, 202319 Comments

WordPress is a great platform. It hasn’t become the dominant content management system on the web by accident – it has taken that place because it is powerful, versatile, and relatively easy to use after a short learning curve. Of …

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Tactics: A Repeatable SEO Tactic to Get More Google Traffic to Your Website

In Search Engine Optimization (SEO) by Matt ChieraDecember 27, 2021Leave a Comment

Here’s a quick, easy, and repeatable process to get more Google traffic to your website: 1. Open Google Search Console for your website. 2. Go to the “Performance” tab. 3. Toggle on the “Average Position” selector. 4. Click on the …

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How to Build SEO Backlinks for B2B Companies

In Search Engine Optimization (SEO) by Matt ChieraOctober 27, 202110 Comments

There’s a lot to learn when it comes to SEO. If you allow yourself to go down a rabbit hole of ideas and opinions on this topic, you’ll be left with plenty of confusion and an endlessly long list of …

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The Comprehensive Guide to Rebranding Your Company Online

In Digital Marketing Education, Marketing, Search Engine Optimization (SEO), Web Business Tips, Web Design and Development by Matt ChieraOctober 3, 20215 Comments

So you’ve decided to rebrand your company. To keep your SEO value, retain your audience, and not confuse your customers and staff there are a few things that need to happen. This post covers important items to implement prior to …

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A Simple Explanation of Long-Tail Keywords

In Google Ads, Search Engine Optimization (SEO) by Matt ChieraAugust 1, 2021

Keywords are a key component of search marketing, but what is a long-tail keyword, and why are they important? First, a keyword (in the context of search engine optimization and marketing) is a word or phrase that someone types into …

Google Adds Regex to Google Search Console

In Matt's Musings, Search Engine Optimization (SEO) by Matt ChieraApril 8, 2021Leave a Comment

The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the word “and” or an “&” symbol. For those of you …

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Step-by-Step: Optimizing Your Website for Voice Search

In Search Engine Optimization (SEO) by Matt ChieraNovember 28, 20182 Comments

Voice search is growing at an exponential rate – analysts predict that 50% of all online searches will be voice searches by the year 2020. Here’s a step-by-step process to make sure you don’t get left behind: 1. Add FAQs …

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5 Review Websites Your Business Should Take Advantage Of

In Search Engine Optimization (SEO), Web Business Tips by Matt ChieraMay 10, 2018

1. Glassdoor When someone searches for your company in Google, your Glassdoor listing likely shows up on the first page…if you have any reviews. A high Glassdoor rating helps for hiring, can increase traffic to your website, and creates a positive …

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Digital and SEO Trends in 2017

In Search Engine Optimization (SEO), Web Business Tips by Matt ChieraJanuary 27, 20172 Comments

It’s already a new year, which means that if you aren’t refreshing your online properties year-round, now is the time for an update. Your customers are using new technology to access information on the Internet and their expectations for how they …

Everything You Need to Know About Google’s Big “Possum” Update

In News, Search Engine Optimization (SEO) by Matt ChieraDecember 1, 2016

Google quietly rolled out its new “Possum” update on September 1st 2016, affecting a whopping 64% of local search engine results pages (SERPs). Evidence points to this being an incremental roll out with more changes on the horizon. The Possum …

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