What Are UTM Parameters (and Why They Matter) UTM parameters are short pieces of text you add to a URL so you can track where your traffic is coming from. They help Google Analytics 4 (GA4) tell you which campaign, …
Google’s num=100 Removal in September 2025: Why Your Search Console Impressions Dropped (and Rankings Look Better)
In September 2025, Google quietly removed the long-standing &num=100 parameter — a change that’s left many SEO teams scratching their heads as impressions suddenly plummeted in Google Search Console (GSC). If your reports look “off” lately, here’s what happened and …
Google Search Console: Advanced Regex Techniques for Digital Marketers
If you’re a digital marketer or SEO professional looking to dig deeper into your website’s search performance and gain actionable marketing insights, Regex in Google Search Console (GSC) is a powerful, often underused feature. While GSC provides a solid overview …
GEO vs. SEO: Defining the Boundaries of Generative Engine Optimization
For decades, SEO professionals have tuned websites and brand ecosystems for crawlers, link graphs, and ranking algorithms. Now, millions of users receive answers directly from large language models (LLMs) and retrieval-augmented AI systems. This has given rise to a new …
Recent Ice Nine Online Client Reviews
Ice Nine Online is rated very highly, with a 4.8/5 aggregate score across Google, Clutch, and UpCity reviews. We give our best to our clients. These are some of our favorite recent client reviews: “The Ice Nine Online team exceeded …
Google’s Latest AI Search Guide: What SEO & Content Marketers Need to Know
Google recently released an updated guide on the “Top ways to ensure your content performs well in Google’s AI experiences on Search.” For SEO professionals and content marketers, this is an important signal about where search is heading. AI Overviews …
GEO Playbook: Optimizing Content for Google’s AI Overviews and AI Mode
This AI-Search Optimization Playbook provides a clear set of action items designed to align your website’s content and technical infrastructure with Google’s AI Overviews and AI Mode. As Google’s search functionality transitions from traditional deterministic ranking to probabilistic LLM-driven retrieval …
Optimizing Websites for AI Large Language Models (LLMs)
ChatGPT has over 200 million weekly active users, doubling its user base since last fall. With large language models (LLMs) like OpenAI’s ChatGPT gaining popularity, the search marketing landscape is undergoing a shift. These AI systems are changing how information …
GPT Models Walk Into a Bar…
One writes a blog post. One solves a math proof. One draws a chart. Who’s who? Let’s break it down with a quick, practical guide to what each OpenAI model does best—so you know exactly which one to turn to …
Ice Nine Online Earns 2025 MUSE Gold Award for Digital Excellence!
If you’re new to us, welcome! We’re Ice Nine Online, a Chicago-based digital marketing agency that specializes in custom WordPress websites, SEO, and paid online advertising. We’ve been building digital experiences since 2014, and we pour everything we’ve got into …