Photoshoot Shot List for a B2B Website

Planning a photoshoot to update your B2B website and marketing materials? Here’s a shot list to get you going in the right direction:

• Confidence shots – “wonder woman” pose, dancing, pride, open arms, smiling
• Eye gaze – team member(s) looking up, down, left, right
• Non-direct gazing – team member(s) gazing at something off-camera
• Working together – team members looking at a computer screen, working together, celebrating, shaking hands
• Prop shots – team member(s) interacting with computers, company swag, benefits packets, paperwork, etc.
• Pointing – team member(s) pointing up, down, left, right
• Open palm gestures – team member(s) gesturing towards a chair, door, various directions
• Laughing – team members(s) laughing, having a good time
• Group shots from various angles
• Exterior building shots
• Interior building shots – lobby, elevators (if nice looking), etc.
• Professional team headshots

About the Author

Matt Chiera

Matt Chiera is Founder & Principal Consultant at Ice Nine Online. Since forming the company in 2014, he’s helped Ice Nine Online’s clients generate millions of dollars in revenue from digital marketing. Matt taught digital marketing strategy and tactics at the Tribeca School’s Digital Professional Institute. Matt’s book “Digital Marketers Sound Off” has been ranked as the #1 book in the Web Marketing category on Amazon.