How to Track Store Visits in Google Analytics with Google Signals

Big news for retailers with 2+ locations who use Google Analytics!

The beta is now open for Google Signals, which allows you to track in-store visits as a conversion in Google Analytics. This allows you to track which online traffic sources are generating foot traffic into your brick and mortar locations!

There are a few requirements from Google:

1. You must have a Google Ads & Google Analytics account linked.
2. You must have Google My Business listings for 2+ locations.

Here’s how to set it up:

Sign in to your Google Analytics > Admin > Select the property you want to track > Tracking Info > Data Collection > You should see a message to setup Google Signals > Go through the step-by-step setup

It takes a few days for the new “Store visits” conversion to show up in Google Analytics and up to 60 days for conversions to start showing so get it set up now!

If you need help with any of the above steps, contact us and let’s talk it out together.

About the Author

Matt Chiera

Matt Chiera is the Founder and Principal Consultant at Ice Nine Online. Since establishing the company in 2014, he has been instrumental in helping clients generate millions of dollars in revenue through digital marketing. Matt is deeply involved with clients on a day-to-day basis, adopting a consultative and educational approach. Before Ice Nine Online, Matt held director-level marketing roles. His extensive expertise is also shared through his experience teaching digital marketing strategy and tactics at the Tribeca School’s Digital Professional Institute. Additionally, Matt is the author of "Digital Marketers Sound Off," which has ranked as the #1 book in the Web Marketing category on Amazon. Matt received formal training in digital marketing and communications at the prestigious University of Chicago.