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10 Awesome Websites for Entrepreneurs

In Matt's Musings by Matt Chiera is a user-friendly, quick-loading, FREE screen-sharing tool. A great alternative to Google Hangouts or paid services like GoToMeeting, allows users to click a link to instantly join a meeting, without needing to provide log-in credentials or downloading …

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Tracking Macro vs. Micro Conversions

In Web Analytics by Matt Chiera

Most marketers and webmaster are familiar with the concept of website conversions: the desired actions taken on your website. However, I see many people make the mistake of not differentiating between “micro” and “macro” conversions or grouping these conversions together. …

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Is the Future of Mobile Advertising in Apps?

In Advertising by Matt Chiera

Users spend, on average, 82% of their mobile minutes with apps and 18% with web browsers. There’s no doubt apps are a powerful tool to generate brand engagement. Red Bull has released free games to engage and communicate with customers, …