Planning a photoshoot to update your B2B website and marketing materials? Here’s a shot list to get you going in the right direction: Confidence shots – “wonder woman” pose, dancing, pride, open arms, smiling Eye gaze – team member(s) looking …
10 Awesome Websites for Entrepreneurs
https://www.join.me Join.me is a user-friendly, quick-loading, FREE screen-sharing tool. A great alternative to Google Hangouts or paid services like GoToMeeting, join.me allows users to click a link to instantly join a meeting, without needing to provide log-in credentials or downloading …
SEO Basics: 10 Essentials When Optimizing Your Site
1. Perform long-tail keyword research to identify the ideal keywords for SEO optimizations. A “keyword” is any word or phrase that someone types in to a search engine. The backbone of an effective SEO strategy is to identify the high …
How to Set Up Google Analytics for Your Website
Setting up Google Analytics, which allows you to track the key metrics related to visitors and conversions on your website, can seem like a daunting task to people with no coding or web knowledge. It’s actually quite easy. 1. Create …
Tracking Macro vs. Micro Conversions
Most marketers and webmaster are familiar with the concept of website conversions: the desired actions taken on your website. However, I see many people make the mistake of not differentiating between “micro” and “macro” conversions or grouping these conversions together. …
Digital Marketing Glossary: Vol. 1
To better educate both Ice Nine Online clients and anyone interested in learning about digital marketing, here are some of the key digital marketing channels to use to drive business through the web. Look out for future volumes. Search Engine …
Actual SEO Client Results
Above are actual results for a small business client after taking my 2.5 hour SEO/SEMTraining Class. With this particular client I stressed keyword research to find the optimal keywords to use in SEO, back-end SEO optimizations, and content improvement and …
Is the Future of Mobile Advertising in Apps?
Users spend, on average, 82% of their mobile minutes with apps and 18% with web browsers. There’s no doubt apps are a powerful tool to generate brand engagement. Red Bull has released free games to engage and communicate with customers, …
How to get the most out of your website developer (before you hire them)
1. Outline the basic structure of your website. This doesn’t have to be more than a Word document including a list of the pages on the site and your estimated user flow (what pages you want the user to visit …