Enterprise buyers and B2B audiences are turning to AI assistants and search agents to evaluate vendors, compare solutions, and identify emerging trends. These tools rely less on search rankings and more on trusted citations, expert analysis, and third-party validation. To …
How to Create and Use UTM Parameters to Track Campaigns in GA4
What Are UTM Parameters (and Why They Matter) UTM parameters are short pieces of text you add to a URL so you can track where your traffic is coming from. They help Google Analytics 4 (GA4) tell you which campaign, …
Google Search Console: Advanced Regex Techniques for Digital Marketers
If you’re a digital marketer or SEO professional looking to dig deeper into your website’s search performance and gain actionable marketing insights, Regex in Google Search Console (GSC) is a powerful, often underused feature. While GSC provides a solid overview …
Managing Online Reputation: Proven Tactics to Overcome Negative Content for Businesses
Your online reputation is a pivotal business asset. Negative content on the web can significantly impact your brand and profitability. This guide provides tactics to manage and remove negative online content, safeguarding your business’s digital reputation. Jumplinks: 1. Recognize the …
Checklist For Transitioning To A New Digital Agency
Thinking about changing your digital agency? It’s a big move, but it doesn’t have to be overwhelming. In this blog post, we’ve put together a straightforward checklist to help you transition smoothly to a new digital agency, from assessing your …
The Role of WordPress in Your Digital Marketing Ecosystem
Jumplinks: Introduction to WordPress Originally launched in 2003 as a humble blogging platform, WordPress has since evolved into a dynamic content management system (CMS) that now powers over 40% of the entire web. With its unmatched flexibility, user-friendly interface, and …
Understanding and Enhancing E-E-A-T for SEO Success
In Search Engine Optimization (SEO), Google’s algorithms continue to adapt, prioritizing not just the relevance and quality of content but also its trustworthiness and authority. The concept of E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, has emerged as …
The Hub & Spoke Approach: Turbocharging B2B Content Marketing
B2B businesses must constantly adapt and refine their content marketing strategies to stay competitive. One strategy that has worked exceptionally well for Ice Nine Online‘s B2B clients is the Hub & Spoke content marketing model. This approach offers a structured …
How to Project ROI for B2B Digital Marketing Lead-Gen Campaigns
Projecting ROI (Return on Investment) for a B2B (Business-to-Business) lead generation digital marketing engagement involves a mix of historical data, industry benchmarks, and calculated projections based on your specific marketing strategy and goals. Here’s a step-by-step guide on how to …
How to Choose the Best Digital Marketing Agency in Chicago
There’s a saying in the marketing world that goes, “Ignoring online marketing is like opening a business but not telling anyone.” You need people to know about your business if you want to stay in business. At the same time, …