Photoshoot Shot List for a B2B Website

Planning a photoshoot to update your B2B website and marketing materials? Here’s a shot list to get you going in the right direction:

• Confidence shots – “wonder woman” pose, dancing, pride, open arms, smiling
• Eye gaze – team member(s) looking up, down, left, right
• Non-direct gazing – team member(s) gazing at something off-camera
• Working together – team members looking at a computer screen, working together, celebrating, shaking hands
• Prop shots – team member(s) interacting with computers, company swag, benefits packets, paperwork, etc.
• Pointing – team member(s) pointing up, down, left, right
• Open palm gestures – team member(s) gesturing towards a chair, door, various directions
• Laughing – team members(s) laughing, having a good time
• Group shots from various angles
• Exterior building shots
• Interior building shots – lobby, elevators (if nice looking), etc.
• Professional team headshots

About the Author

Matt Chiera

Matt Chiera is the Founder and Principal Consultant at Ice Nine Online. Since establishing the company in 2014, he has been instrumental in helping clients generate millions of dollars in revenue through digital marketing. Matt is deeply involved with clients on a day-to-day basis, adopting a consultative and educational approach. Before Ice Nine Online, Matt held director-level marketing roles. His extensive expertise is also shared through his experience teaching digital marketing strategy and tactics at the Tribeca School’s Digital Professional Institute. Additionally, Matt is the author of "Digital Marketers Sound Off," which has ranked as the #1 book in the Web Marketing category on Amazon. Matt received formal training in digital marketing and communications at the prestigious University of Chicago.