I woke up to good news this morning! Google sent me a message that Ice Nine Online has earned a new Google Ads specialization for “expertise and sustained client performance in display advertising.”
This matches nicely with our other specialization in “Search” and “Mobile” advertising.
It was also nice to get a little twitter love from Google.
Now is not the time to get complacent, so I’m taking this as a signal to check our display campaigns for our clients and see how we can improve performance even further. Now on to do some Google Ads testing.
Excelsior!
About the Author

Matt Chiera
Matt Chiera is the Founder and Principal Consultant at Ice Nine Online. Since establishing the company in 2014, he has been instrumental in helping clients generate millions of dollars in revenue through digital marketing. Matt is deeply involved with clients on a day-to-day basis, adopting a consultative and educational approach. Before Ice Nine Online, Matt held director-level marketing roles.
His extensive expertise is also shared through his experience teaching digital marketing strategy and tactics at the Tribeca School’s Digital Professional Institute. Additionally, Matt is the author of "Digital Marketers Sound Off," which has ranked as the #1 book in the Web Marketing category on Amazon. Matt received formal training in digital marketing and communications at the prestigious University of Chicago.