In 2024, the SEO landscape is shaped by technological advancements (especially as it relates to AI) and shifting user behaviors. Digital marketers and businesses must adapt swiftly to remain competitive and effective. This comprehensive guide delves into key SEO trends …
Managing Online Reputation: Proven Tactics to Overcome Negative Content for Businesses
Your online reputation is a pivotal business asset. Negative content on the web can significantly impact your brand and profitability. This guide provides tactics to manage and remove negative online content, safeguarding your business’s digital reputation. Jumplinks: 1. Recognize the …
The Synergy of WordPress, SEO, and Online Ads: Why a Specialized Agency is Key
Jumplinks Having a WordPress website is just the beginning in today’s digital landscape. To truly maximize your online presence, it’s essential to integrate Search Engine Optimization (SEO) and online advertising into your strategy. Hiring a digital agency that specializes in …
Celebrating 10 Years in Business: A Heartfelt Thank You from Ice Nine Online
Hello, and welcome to a very special moment in the journey of Ice Nine Online. As the founder, I am thrilled to share that we are celebrating an incredible milestone – our 10th anniversary in the digital marketing industry. Reflecting …
Why WordPress is a Great Fit for Building Progressive Web Apps Like Customer Portals and Intranets
Progressive Web Apps (PWAs) are transforming the way businesses and organizations interact with their users, offering seamless experiences that combine the best of web and mobile applications. Whether you’re building a customer portal for personalized user engagement or an intranet …
Adapting to Google’s AI: Predictions from a Seasoned SEO
In the constantly evolving world of online search, Google continues to push boundaries by leveraging the power of artificial intelligence (AI). In Google’s I/O 2023 presentation, they showcased the latest iteration of Google’s generative AI-enabled search (ahem, question-and-answer) engine. How will …
Competitor Analysis Makes You Better At Digital Marketing
I really love performing competitor analysis for Ice Nine Online’s clients. It’s amazing how much publicly available information you can find about a company’s digital marketing tactics if you know where to look. Competitor analysis is a great way to …
Google Adds Regex to Google Search Console
The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the word “and” or an “&” symbol. For those of you …
Questions to Ask a Digital Marketing Agency Before You Hire Them
Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and goals. I love it when they do the same. Below …
2020 Periodic Table of Digital Commerce Marketing
MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is 21 pages of great information on the channels and tactics that …