Featured Post: Celebrating 10 Years in Business, A Heartfelt Thank You from Ice Nine Online

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Matt's Musings Blog Posts

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GPT Models Walk Into a Bar…

In AI, Matt's Musings by Matt ChieraMay 15, 2025Leave a Comment

One writes a blog post.One solves a math proof.One draws a chart. Who’s who? Let’s break it down with a quick, practical guide to what each OpenAI model does best—so you know exactly which one to turn to for your …

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SEO Trends in 2024: AI, Zero-Click, AEO, Topical Authority, Authenticity, Authorship, Oh My!

In Matt's Musings, Search Engine Optimization (SEO) by Matt ChieraSeptember 9, 20245 Comments

In 2024, the SEO landscape is shaped by technological advancements (especially as it relates to AI) and shifting user behaviors. Digital marketers and businesses must adapt swiftly to remain competitive and effective. This comprehensive guide delves into key SEO trends …

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Managing Online Reputation: Proven Tactics to Overcome Negative Content for Businesses

In Matt's Musings, Search Engine Optimization (SEO) by Matt ChieraAugust 14, 20242 Comments

Your online reputation is a pivotal business asset. Negative content on the web can significantly impact your brand and profitability. This guide provides tactics to manage and remove negative online content, safeguarding your business’s digital reputation. Jumplinks: 1. Recognize the …

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The Synergy of WordPress, SEO, and Online Ads: Why a Specialized Agency is Key

In Matt's Musings, Search Engine Optimization (SEO), Web Business Tips, WordPress by Matt ChieraJune 7, 20241 Comment

Jumplinks Having a WordPress website is just the beginning in today’s digital landscape. To truly maximize your online presence, it’s essential to integrate Search Engine Optimization (SEO) and online advertising into your strategy. Hiring a digital agency that specializes in …

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Celebrating 10 Years in Business: A Heartfelt Thank You from Ice Nine Online

In Ice Nine Online Awards / Accolades, Matt's Musings by Matt ChieraApril 19, 2024Leave a Comment

Hello, and welcome to a very special moment in the journey of Ice Nine Online. As the founder, I am thrilled to share that we are celebrating an incredible milestone – our 10th anniversary in the digital marketing industry. Reflecting …

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Why WordPress is a Great Fit for Building Progressive Web Apps Like Customer Portals and Intranets

In Matt's Musings, WordPress by Matt ChieraMay 22, 2023Leave a Comment

Progressive Web Apps (PWAs) are transforming the way businesses and organizations interact with their users, offering seamless experiences that combine the best of web and mobile applications. Whether you’re building a customer portal for personalized user engagement or an intranet …

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Adapting to Google’s AI: Predictions from a Seasoned SEO

In AI, Matt's Musings, Search Engine Optimization (SEO) by Matt ChieraMay 11, 20231 Comment

In the constantly evolving world of online search, Google continues to push boundaries by leveraging the power of artificial intelligence (AI). In Google’s I/O 2023 presentation, they showcased the latest iteration of Google’s generative AI-enabled search (ahem, question-and-answer) engine. How will …

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Competitor Analysis Makes You Better At Digital Marketing

In Digital Marketing Education, Matt's Musings by Matt ChieraApril 7, 20222 Comments

I really love performing competitor analysis for Ice Nine Online’s clients. It’s amazing how much publicly available information you can find about a company’s digital marketing tactics if you know where to look. Competitor analysis is a great way to …

Google Adds Regex to Google Search Console

In Matt's Musings, Search Engine Optimization (SEO) by Matt ChieraApril 8, 2021Leave a Comment

The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the word “and” or an “&” symbol. For those of you …

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Questions to Ask a Digital Marketing Agency Before You Hire Them

In Web Business Tips, Matt's Musings by Matt ChieraFebruary 9, 2021Leave a Comment

Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and goals. I love it when they do the same. Below …

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