1. Glassdoor

When someone searches for your company in Google, your Glassdoor listing likely shows up on the first page…if you have any reviews. A high Glassdoor rating helps for hiring, can increase traffic to your website, and creates a positive online brand image for your company.

2. Google My Business

Google My Business accepts most reviews into your overall score. So even people reviewing your company 5 stars, without any other feedback, does typically positively impact your rating. Right now, Google My Business one of the easiest platforms to receive and display positive reviews.

3. Facebook Ratings and Reviews

Facebook reviews are now pulled into your Google My Business listing. Not only will people visiting your Facebook page see your reviews, they will also show up in Google’s search results.

4. Better Business Bureau

BBB is a bit of a double-edged sword. It is pay-to-play, however, your listing typically does show up in Google and it can help your brand to be rated A+. Also, if you do sign up you can use your A+ BBB Rating as an ad extension in Google Ads ads.

5. Trustpilot

Trustpilot is pay-to-play. Trustpilot helps you to collect, integrate and distribute real customer reviews. One of their features is that they provide custom email templates that allow you to tailor your invitation messages to customers in your brand’s tone and voice. Trustpilot also provides review-statistics along with the ability to embed your Trustpilot reviews on your website and 3rd parties like Facebook.

About the Author

Matt Chiera

Matt Chiera is the Founder and Principal Consultant at Ice Nine Online. Since establishing the company in 2014, he has been instrumental in helping clients generate millions of dollars in revenue through digital marketing. Matt is deeply involved with clients on a day-to-day basis, adopting a consultative and educational approach. Before Ice Nine Online, Matt held director-level marketing roles. His extensive expertise is also shared through his experience teaching digital marketing strategy and tactics at the Tribeca School’s Digital Professional Institute. Additionally, Matt is the author of "Digital Marketers Sound Off," which has ranked as the #1 book in the Web Marketing category on Amazon. Matt received formal training in digital marketing and communications at the prestigious University of Chicago.