Keywords are a key component of search marketing, but what is a long-tail keyword, and why are they important? First, a keyword (in the context of search engine optimization and …
5 Review Websites Your Business Should Take Advantage Of
1. Glassdoor When someone searches for your company in Google, your Glassdoor listing likely shows up on the first page…if you have any reviews. A high Glassdoor rating helps for hiring, …
How to Create Brilliant Website Reporting With Little Effort
Google Analytics is a powerful platform to analyze your website’s traffic data, however creating custom dashboards to track key metrics requires a lot of know-how and time. However, there’s a …
Why is SEO Important?
The question of why SEO is important for businesses gets asked a lot. You may have heard the term “SEO” from your colleagues and other business owners about why it …
The Current State of SEO
Technology is changing and so is SEO. The advancement of technology has changed the way we consume content online. Data from pewinternet.org shows that in 2013, 60% of mobile phone …