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Tag Archive

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2020 Periodic Table of Digital Commerce Marketing

In Digital Marketing Education, Matt's Musings by Matt ChieraAugust 5, 20201 Comment

MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is 21 …

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How to Use Google Analytics Multi-Channel Funnels to Get More Sales

In Web Analytics by Matt ChieraJune 14, 2017Leave a Comment

There’s a multitude of online touchpoints your customers can engage with to reach your business. Therefore, it can be difficult to tell what your best traffic sources are and where …

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Omni-Channel Marketing is a Trend You Can’t Ignore

In Web Business Tips by Matt ChieraAugust 25, 2015

What is omni-channel marketing?  The term “omni-channel” is an increasingly popular marketing buzzword, but it refers to an important shift in marketing: marketers now need to provide a seamless experience …

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