MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is 21 pages of great information on the channels and tactics that …
How to Use Google Analytics Multi-Channel Funnels to Get More Sales
There’s a multitude of online touchpoints your customers can engage with to reach your business. Therefore, it can be difficult to tell what your best traffic sources are and where you should invest your time and marketing dollars. Luckily, Google …
Omni-Channel Marketing is a Trend You Can’t Ignore
What is omni-channel marketing? The term “omni-channel” is an increasingly popular marketing buzzword, but it refers to an important shift in marketing: marketers now need to provide a seamless experience across every customer touchpoint. At it’s core, omni-channel marketing is viewing the …