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Google’s num=100 Removal in September 2025: Why Your Search Console Impressions Dropped (and Rankings Look Better)

In Generative Engine Optimization (GEO), Search Engine Optimization (SEO) by Matt ChieraLeave a Comment

In September 2025, Google quietly removed the long-standing &num=100 parameter — a change that’s left many SEO teams scratching their heads as impressions suddenly plummeted in Google Search Console (GSC). If your reports look “off” lately, here’s what happened and …

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GEO Playbook: Optimizing Content for Google’s AI Overviews and AI Mode

In AI, Generative Engine Optimization (GEO), Search Engine Optimization (SEO) by Matt ChieraLeave a Comment

This AI-Search Optimization Playbook provides a clear set of action items designed to align your website’s content and technical infrastructure with Google’s AI Overviews and AI Mode. As Google’s search functionality transitions from traditional deterministic ranking to probabilistic LLM-driven retrieval …