In September 2025, Google quietly removed the long-standing &num=100 parameter — a change that’s left many SEO teams scratching their heads as impressions suddenly plummeted in Google Search Console (GSC). If your reports look “off” lately, here’s what happened and …
Google Search Console: Advanced Regex Techniques for Digital Marketers
If you’re a digital marketer or SEO professional looking to dig deeper into your website’s search performance and gain actionable marketing insights, Regex in Google Search Console (GSC) is a powerful, often underused feature. While GSC provides a solid overview …
GEO vs. SEO: Defining the Boundaries of Generative Engine Optimization
For decades, SEO professionals have tuned websites and brand ecosystems for crawlers, link graphs, and ranking algorithms. Now, millions of users receive answers directly from large language models (LLMs) and retrieval-augmented AI systems. This has given rise to a new …
Google’s Latest AI Search Guide: What SEO & Content Marketers Need to Know
Google recently released an updated guide on the “Top ways to ensure your content performs well in Google’s AI experiences on Search.” For SEO professionals and content marketers, this is an important signal about where search is heading. AI Overviews …
GEO Playbook: Optimizing Content for Google’s AI Overviews and AI Mode
This AI-Search Optimization Playbook provides a clear set of action items designed to align your website’s content and technical infrastructure with Google’s AI Overviews and AI Mode. As Google’s search functionality transitions from traditional deterministic ranking to probabilistic LLM-driven retrieval …
Optimizing Websites for AI Large Language Models (LLMs)
ChatGPT has over 200 million weekly active users, doubling its user base since last fall. With large language models (LLMs) like OpenAI’s ChatGPT gaining popularity, the search marketing landscape is undergoing a shift. These AI systems are changing how information …