Microsoft Ads Campaigns

Microsoft Ads offer a cost-effective alternative to other online advertising platforms, particularly for reaching older demographics. We provide comprehensive Microsoft Ads management services for businesses of all sizes.

Highlights

  • Testing-based advertising strategy
  • ROI-focused tactics
  • 10+ Years experience managing Microsoft Ads
  • Microsoft Ads + Google Ads management
  • Conversion tracking setup
  • Microsoft Ads tracking in Google Analytics

Reporting

We build custom reports based on your specific business goals for Microsoft Ads.

Highlights

  • Quickly and easily view month-over-month and year-over-year performance
  • Both high-level and highly-specific campaign performance reports
  • We can create custom reporting dashboards for nearly every situation
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Microsoft Ads provide a cost-effective solution for achieving your digital marketing objectives.

With fewer advertisers competing on Bing compared to Google, Microsoft Ads often offer lower cost-per-click rates.

Setting Goals

We help you to develop Microsoft Ads key performance indicators so that we have data-focused, measurable goals to track and assess your campaigns. Typical Microsoft Ads KPIs include revenue, return-on-ad-spend, cost-per-conversion, and conversion rate.

Keyword Research

We perform Microsoft keyword research to identify the optimal keywords to target. We focus on low-cost keywords that are highly relevant to your business. We ensure that we show your ads to your target market and do not waste time optimizing to keywords that will not drive traffic and sales.

Account Planning

We can set up your Microsoft Ads account from scratch, import campaigns from Google Ads, or optimize your current account. We also set up conversion tracking and tagging to ensure we can quickly and easily measure the success of your Microsoft Ads.

Campaign Creation

Microsoft Ads accounts are segmented by Campaigns, Ad Groups, and then Ads – starting with higher-level goals and then drilling down into more tightly themed ad groups and keywords.

Ongoing Management

Ice Nine Online’s core Microsoft Ads strategy involves ongoing testing, including testing various campaigns, keywords, ads, and ad groups to discover where your advertising spend will have the highest ROI, and then re-allocating budget to those campaigns.

Reporting

We create custom reporting based around your goals for Microsoft Ads. The reporting is fully customizable, meaning that if a business priority suddenly becomes important or if the goals for Microsoft Ads change, we change the reporting accordingly.