Ice Nine Online planned, built, and launched a highly-successful e-commerce home goods brand.

Ice Nine Online was hired by a bedding manufacturer to build an e-commerce home goods brand from scratch - the company name, logo, branding, website, e-commerce infrastructure, social media, advertising, SEO, and content strategy.

We launched July of 2019. We’ve gone from $0 in sales to thousands of dollars in sales per day. The brand is on pace to become a multi-million dollar company. Larger home goods companies are even starting to copy our digital marketing strategy.

Ice Nine Online built the Naturally Nestled website utilizing the WordPress platform and WooCommerce e-commerce plugin.

Features of the website include:

• Custom product pages featuring reviews, product comparison info, and value propositions
• Custom "shop" pages utilizing product comparisons and grid layouts to guide customers through to purchase
• Custom "promotions" topbar to feature promo codes and CTAs
• Custom product search function
• Custom mobile and tablet-specific page layouts
• "Intelligent" recommended product function for upsell and cross-sell opportunities 
• A robust blog featuring company info, product info, news, promotions, and sleep-related content 
• Custom widget that displays recent customer product purchases
• Advanced caching for fast-loading pages

Digital marketing & SEO achievements:

• On-site conversion rate 120% higher than industry benchmark
• First-page SEO rankings in Google and Bing for highly competitive search terms
• 5x+ return-on-ad-spend from online advertising campaigns
• E-mail open, click-through rates, and conversion rates significantly higher than industry standard
• Significant engagement and referral traffic on social media
• Exponential MOM and YOY revenue growth