1. Perform long-tail keyword research to identify the ideal keywords for SEO optimizations. A “keyword” is any word or phrase that someone types in to a search engine. The backbone …
How to Set Up Google Analytics for Your Website
Setting up Google Analytics, which allows you to track the key metrics related to visitors and conversions on your website, can seem like a daunting task to people with no …
Tracking Macro vs. Micro Conversions
Most marketers and webmaster are familiar with the concept of website conversions: the desired actions taken on your website. However, I see many people make the mistake of not differentiating …