How to Vet and Choose the Best Digital Marketing Agency in Chicago

In Digital Marketing Education by Matt ChieraLeave a Comment

Choosing the right digital marketing agency can be a daunting task, especially with the plethora of options available. However, the decision is crucial as it can significantly impact your business’s growth and success. In this comprehensive guide, we’ll walk you through the process of vetting a digital marketing agency and why we believe Ice Nine Online, our Chicago-based agency, could be the perfect fit for your business.

Part 1: The Vetting Process

Before we delve into why Ice Nine Online might be your ideal partner, let’s first discuss the process of vetting a digital marketing agency.

1. Define Your Goals:

Before you start your search, it’s essential to clearly define what you want to achieve with digital marketing. Are you looking to increase brand awareness, drive more traffic to your website, improve lead generation, or boost online sales? Having clear goals will help you identify the services you need and evaluate potential agencies based on their ability to meet these goals.

2. Research and Shortlist Agencies:

Start by researching digital marketing agencies in your area or those that specialize in your industry. Look at their services, client testimonials, case studies, and any awards or recognitions they’ve received. You might want to reach out to other people in your network to ask about their experience working with Chicago-based agencies. Based on your research, shortlist a few agencies that seem to align with your goals and needs.

3. Evaluate Their Online Presence:

An agency’s online presence can tell you a lot about their expertise and style. Look at their website, blog, social media profiles, and online reviews. How well do they rank on search engines for relevant keywords? Do they regularly publish quality content? How do they engage with their audience on social media?

4. Request a Proposal:

Once you’ve shortlisted a few agencies, request a proposal from each. The proposal should include a detailed plan on how they intend to achieve your goals, the services they will provide, the team that will work on your account, the timeline, and the cost.

5. Ask the Right Questions:

During your initial consultation with the agencies, ask questions about their experience, approach, team, and success stories. Some questions you might ask include:

  • What is your experience in my industry?
  • What is your approach to digital marketing?
  • Who will be working on my account, and what are their qualifications?
  • Can you share some success stories or case studies?
  • How do you measure success, and how often will you report on progress?

Part 2: Why Choose Ice Nine Online

Now that you understand the vetting process let’s discuss why we at Ice Nine Online believe we could be the ideal digital marketing partner for your business.

1. Comprehensive Services:

We offer a wide array of digital marketing services to cater to your unique business needs:

  • WordPress Website Development: We create modern, SEO-optimized WordPress websites that not only look great but also perform exceptionally well.
  • SEO: We specialize in technical SEO and content marketing, driving organic traffic to your online properties.
  • Online Advertising: We leverage various online advertising platforms to promote your business to the right audience at the right time.
  • Training: We offer training to help you understand and leverage the latest digital marketing tools and techniques.

2. Research-Driven Approach:

We believe that effective marketing starts with thorough research. Our team conducts in-depth customer and market research to understand your business landscape and target audience, allowing us to create tailored marketing strategies that drive results.

3. Proven Track Record:

Our work speaks for itself. We have numerous awards and client success stories that attest to our expertise and commitment to delivering results. Here are some client objectives we’ve been able to accomplish:

  • Generating 10,000 marketing-qualified leads over 3 years (an average of 9/day) for one of our Chicago-based clients
  • Helping one of our e-commerce clients go from $50k to $1.5MM in e-commerce sales over the course of one year
  • Training the CMO of a Fortune 1000 company on SEO, online advertising, and digital marketing. She then left her current post to secure a better digital-focused role at a larger organization
  • Getting a client on the 1st page of Google & Bing for the top 100 most competitive search terms in their market…and keeping them there consistently for over 4 years
  • Creating a 500%+ increase in marketing-qualified leads for a Chicago-based B2B company, necessitating them to hire a sales team to field the high quantity of new leads
  • Manually auditing/improving a 15,000+ page website, resulting in a 130% year-over-year organic traffic increase

4. Client Success and Testimonials:

Our clients’ satisfaction is our greatest achievement. Here’s what some of our clients have to say about working with us:

  • Ambrosia L. from Limon Net Lease Group appreciated our modern website design and our ability to provide all the required functionality.
  • John S. from Gibraltar Business Capital commended our focus on communication and timely delivery of milestones.
  • Jessie K. from BDEX highlighted the significant increase in leads and website visits since partnering with us.
  • Shannon S. from V3 Companies appreciated our effective project management and our ability to listen to their needs and provide honest input.

You can read the full reviews from these clients and many more reviews in our Google Business Profile.

5. Partnership and Collaboration:

We believe in working with our clients, not just for them. We see ourselves as your partner, committed to your business’s success. We work closely with you, listening to your needs, understanding your goals, and providing expert advice to help you make informed decisions.

6. Continuous Improvement:

We stay updated with the latest trends, tools, and techniques to ensure that our clients always stay ahead of the curve.

In conclusion, choosing a digital marketing agency is a critical decision that can significantly impact your business’s growth. By following the vetting process outlined above and considering a proven and committed agency like Ice Nine Online, you can make an informed decision that will help your business thrive in the digital landscape. Let’s start a conversation today!

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