Enterprise buyers and B2B audiences are turning to AI assistants and search agents to evaluate vendors, compare solutions, and identify emerging trends. These tools rely less on search rankings and more on trusted citations, expert analysis, and third-party validation. To …
Implementing SEO/GEO Authorship Signals in WordPress: A Step-by-Step Guide
Over the past few months, I’ve been seeing a consistent pattern across multiple WordPress sites.Posts with real author bylines and properly built author pages are outperforming similar posts that do not have them. The lift is not subtle. Across some …
Google’s Latest AI Search Guide: What SEO & Content Marketers Need to Know
Google recently released an updated guide on the “Top ways to ensure your content performs well in Google’s AI experiences on Search.” For SEO professionals and content marketers, this is an important signal about where search is heading. AI Overviews …
GEO Playbook: Optimizing Content for Google’s AI Overviews and AI Mode
This AI-Search Optimization Playbook provides a clear set of action items designed to align your website’s content and technical infrastructure with Google’s AI Overviews and AI Mode. As Google’s search functionality transitions from traditional deterministic ranking to probabilistic LLM-driven retrieval …
Optimizing Websites for AI Large Language Models (LLMs)
ChatGPT has over 200 million weekly active users, doubling its user base since last fall. With large language models (LLMs) like OpenAI’s ChatGPT gaining popularity, the search marketing landscape is undergoing a shift. These AI systems are changing how information …
GPT Models Walk Into a Bar…
One writes a blog post. One solves a math proof. One draws a chart. Who’s who? Let’s break it down with a quick, practical guide to what each OpenAI model does best—so you know exactly which one to turn to …
Adapting to Google’s AI: Predictions from a Seasoned SEO
In the constantly evolving world of online search, Google continues to push boundaries by leveraging the power of artificial intelligence (AI). In Google’s I/O 2023 presentation, they showcased the latest iteration of Google’s generative AI-enabled search (ahem, question-and-answer) engine. How will …