Letter from the Founder

Letter from the CEO

Thank you for visiting the Ice Nine Online website!

If you make the decision to do business with Ice Nine Online, you'll likely be in communication with me quite a bit—as your account manager, lead consultant, and in some cases, your instructor.

So why don't I tell you a little about myself?

I’m the Founder and Principal Consultant of Ice Nine Online, one of Chicago’s top-reviewed digital marketing agencies. Since launching the agency in 2014, I’ve had the opportunity to lead a team that has earned recognition through awards like the dotCOMM, MUSE, and Web Excellence Awards. We’re known for delivering high-impact digital work and for helping our clients build their own marketing skills in the process.

If you decide to work with Ice Nine Online, you won’t just be working with me. You’ll also be working with a team of expert-level, US-based marketing consultants and developers that I’ve personally vetted over more than a decade in the industry. Everyone on our team has at least five years of experience in their field, so you can be confident you're working with seasoned professionals.

I strongly believe in the principle, 'Give someone a fish, you feed them for a day; teach someone to fish, you feed them for a lifetime.' This philosophy is central to our approach at Ice Nine Online, where we not only deliver exceptional work but also focus on enhancing our clients' digital skills.

Before starting Ice Nine Online, I was a Director at Perfect Search Media, one of Chicago’s pioneering search marketing firms. I’ve also taught digital marketing courses including strategy, Google Analytics, paid search, and SEO at the Digital Professional Institute. In 2018, I published Digital Marketers Sound Off, which was ranked the number one web marketing book on Amazon.

I completed Stanford University’s Technology Entrepreneurship program and hold formal training in Digital Marketing and Integrated Communications from the University of Chicago. If you need a new website, marketing help, or simply want to learn more about digital strategy, I’d love to connect.

"I've been working with the Ice Nine Online team for a few months now and I can vouch for how fantastic they are as a company. When we first started working together, I didn't realize how often they would bring interesting new ideas to the table: new types of campaigns to run, new marketing tactics, and they always keep us in the know with the latest digital tech. Truly a creative team with a ton of experience in digital marketing."
Sarah S., Marketing Manager, Burger Consulting Group
"We’re one of the top engineering firms in the United States with offices throughout the country. We hired Matt and his team at Ice Nine Online to help us improve our online marketing. In about a year of working together, they’ve helped us achieve quite a bit. We’ve improved our LinkedIn dramatically- they helped us develop our LinkedIn strategy and posting tactics and as a result, we’ve seen engagement on our LinkedIn page skyrocket. Traffic to our website, especially organic SEO traffic from Google, has increased significantly. They improved our website quite a bit. We now have new mobile-friendly page designs, a completely redesigned homepage and blog, and integrated micro-sites for companies we’ve recently acquired. They’ve also helped us to effectively promote our attendance at industry conferences via digital marketing and have been our go-to for general questions about digital strategy and online advertising. Matt and his team are easy to work with, turn around projects quickly, and really know what they’re doing when it comes to online marketing."
Paul S., Director of Business Development, Wunderlich-Malec Engineering
"I've worked with Matt and the Ice Nine Online team for over 5 years now. They are fantastic at all things web. After working with them on multiple website projects, ad campaigns, SEO projects, and a ton of other one-off items, I can confidently say that they are one of the best agency partners I've ever worked with."
Jessica M., Fractional CMO, Performance Marketing Pros