Session Agenda
SEO Overview
High-level overview of Search Engine Optimization and key tactics
Conducting an SEO Audit
Instruction on using free tools to perform an SEO audit of a business and website
SEO Keyword Research
Hands-on demo of Google Keyword Planner and creating a keyword research document
On-Site SEO
Walkthrough of important on-site elements for optimization including Title Tags, H1 Tags, Meta Descriptions, and on-page content
Google Analytics
Hands-on walkthrough of Google Analytics including explanation of key data points and using dashboards
Google Search Console
Hands-on demo of using Google Search Console's key features, including assessing search queries and submitting XML sitemaps
SEMRush Demo
Overview of the SEMRush tool and how to use it for keyword research, on-site opportunities, competitor analysis, and link building.
Content Marketing
Content Marketing Overview and walkthrough of how to create high-converting content
Off-Site SEO
Link acquisition strategy explanation and tactic development including using social media to build quality links
Pricing
The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.
Book this session!Meet your instructor
Matt Chiera is Founder of Ice Nine Online and has been in the digital marketing space for over 10 years. He’s worked with a wide range of companies including Kraft Foods, Cars.com, Asurion LLC, CenturyLink, Bang & Olufsen, Tastings.com, The Great Escape, KemperSports, Arbor Mills, and many other mid-size companies, start-ups, and small businesses. Matt is both Google Ads and Google Analytics certified.
"For any business owner/individual looking to discover the mysteries of SEO, I would recommend Matt Chiera of Ice Nine Online. Matt breaks down the process of SEO in a step by step format. He is knowledgeable, patient and detailed oriented. He provides you with a take away document that allows you to apply what you learned in the session with him. If you’re ready to take the next steps in SEO, I recommend using Ice Nine Online."
-Erin Herrera, Owner, Eclectik Design LLC