The Great Escape

Google Ads, Facebook Ads, CRO, SEO, Google Analytics

We help make The Great Escape the go-to destination for home leisure goods online and help manage the top Midwest retailer’s online ecosystem.



The Great Escape started in 1971 as a small, one-man company selling pool supplies door-to-door south of Chicago. Today, over forty years later their modest one-man business has grown into the largest home leisure retailer in the Midwest. Over the years, The Great Escape remained a family-run business, and that’s something they’re very proud of.

Over the past four decades, they’ve been able to satisfy thousands of loyal customers by offering their quality products at the lowest possible prices. They’re also firmly dedicated to providing each one of our customers with truly responsive and knowledgeable service.

Ice Nine Online works in conjunction with The Well, a top-tier Chicago advertising agency, to continuously improve The Great Escape’s online presence. Ice Nine Online consults across a wide range of channels and tools within The Great Escape’s online ecosystem – from Google Analytics, Google Ads campaign optimizations, Search Engine Optimization, Conversion Rate Optimization, and customer acquisition tactics and strategy, to name a few.


“They never miss a deadline and are very much on top of things. Matt makes a great effort at keeping up on changes and innovations in the industry and bringing us new ideas, which I appreciate.”Staci Wood, CEO, The Well

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