I’ve found some conflicting information about this online. Some people seem to think this has to do with how difficult it is to rank organically in Google for that keyword, however, …
Matt’s Digital Marketing 101 Workshop at Cushing: Event Recap
On March 21st I led a “Digital Marketing 101” workshop at Cushing in Chicago. These are some of the best tips and takeaways from the event. I covered a multitude …
Using Google Ads to Drive High-Value People to Your Blog
Do you have great content on your blog but are having trouble getting people to view it? I have a solution that’s worked very well for me to get high-value …
The Difference Between “All Conv. Value” and “Conv. Value” in Google Ads
I’ve heard this question a few times from people with eCommerce websites: what’s the difference between “All Conv. Value” and “Conv. Value” in Google Ads? Typically this question stems from …
Why You Should Always “Own” Your Google Ads Account
I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their …