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Tag Archive

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Your Guide to Choosing the Best Google Ads Agency in Chicago: Why Ice Nine Online Stands Out

In Google Ads by Matt ChieraMarch 12, 2023Leave a Comment

In the dynamic digital landscape of Chicago, finding the right Google Ads agency can seem like a daunting task. With a multitude of options, how do you select the one that will effectively drive your online goals and optimize your …

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10 Google Ads Search Campaign Tips in 2023

In Advertising by Matt ChieraFebruary 20, 20232 Comments

When you want to run ads on the web, Google Ads is a great place to start. After all, the reach of the platform is second-to-none and has been fine-tuned over the years to make it incredibly powerful and easy …

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Why Googling Your Own Keywords Is Not a Good Indicator of Search Marketing Success

In Google Ads, Search Engine Optimization (SEO) by Matt ChieraJuly 2, 20211 Comment

It can be tempting to Google your own brand name – or keywords related to your business – to identify if you’re doing a good job of promoting your business on Google. However, Googling your own keywords is not a …

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Why You Should Always “Own” Your Google Ads Account

In Google Ads, Matt's Musings, Web Business Tips by Matt ChieraFebruary 3, 20204 Comments

I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their own Google Ads account. In my opinion, this is an …

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Should You Enable Smart Goals in Google Analytics?

In Web Analytics, Google Ads, Web Business Tips by Matt ChieraAugust 5, 2019Leave a Comment

I’ve had a few people ask me about whether or not they should enable “Smart Goals” in Google Analytics. Smart Goals were designed for Google Ads advertisers who don’t use conversion tracking so that they can optimize their campaigns via …

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What is “Competition (indexed value)” in Google Keyword Planner?

In Google Ads by Matt ChieraMarch 29, 201930 Comments

I’ve found some conflicting information about this online. Some people seem to think this has to do with how difficult it is to rank organically in Google for that keyword, however, it’s actually a metric to gauge competition in Google Ads …

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Matt’s Digital Marketing 101 Workshop at Cushing: Event Recap

In Digital Marketing Education by Matt ChieraMarch 28, 20192 Comments

On March 21st, 2019 I led a “Digital Marketing 101” workshop at Cushing in Chicago. These are some of the best tips and takeaways from the event. I covered a multitude of digital marketing topics focusing on “low-hanging-fruit” – the …

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Using Google Ads to Drive High-Value People to Your Blog

In Google Ads, Blog, Web Business Tips by Matt ChieraJanuary 14, 2019Leave a Comment

Do you have great content on your blog but are having trouble getting people to view it? I have a solution that’s worked very well for me to get high-value people to read and engage with my blog content and …

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The Difference Between “All Conv. Value” and “Conv. Value” in Google Ads

In Google Ads, Web Analytics by Matt ChieraJanuary 2, 20191 Comment

I’ve heard this question a few times from people with eCommerce websites: what’s the difference between “All Conv. Value” and “Conv. Value” in Google Ads? Typically this question stems from eCommerce marketers seeing different numbers for these two columns in …

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