Free Return On Ad Spend (ROAS) Calculator

In Advertising, Web Business Tips, Marketing by Matt Chiera

Return on Advertising Spend (ROAS) is the amount of revenue a company receives for every dollar spent on an advertising campaign. ROAS is a very important key-performance-indicator (KPI) to gauge the effectiveness of online advertising campaigns. The higher your return, the more effective the campaign.


This is the formula to calculate return on ad spend:

ROAS = (Revenue derived from ad campaign) / (Cost of ad source)

ROAS can be an extremely helpful KPI for businesses when used correctly. It can help you to determine whether your advertising campaigns are turning a profit, and exactly how much.

About the Author

Matt Chiera


Matt is Founder/CEO of Ice Nine Online, a Chicago-based digital marketing and website design company that helps companies reach their online business goals. Matt’s been in the digital marketing space for over 10 years, working with companies ranging from some of the largest Fortune 500 companies to mid-market companies, small businesses, and startups.

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