Free Return On Ad Spend (ROAS) Calculator

In Advertising, Web Business Tips, Marketing by Matt Chiera

Return on Advertising Spend (ROAS) is the amount of revenue a company receives for every dollar spent on an advertising campaign. ROAS is a very important key-performance-indicator (KPI) to gauge the effectiveness of online advertising campaigns. The higher your return, the more effective the campaign.


This is the formula to calculate return on ad spend:

ROAS = (Revenue derived from ad campaign) / (Cost of ad source)

ROAS can be an extremely helpful KPI for businesses when used correctly. It can help you to determine whether your advertising campaigns are turning a profit, and exactly how much.

About the Author

Matt Chiera


Matt is Founder/CEO of Ice Nine Online, a Chicago-based digital marketing and website design company featuring a unique focus on client education. Matt’s been in the digital marketing space for over 10 years, working with companies ranging from some of the largest Fortune 500 companies to mid-market companies, small businesses, and startups.

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